Going global: risks, rewards and regulations

A fast track to growth or a risky venture? Overseas expansion can be daunting, but with several different routes to market open to businesses – and emerging opportunities across the globe – the rewards can far outweigh the risk. Business leaders who have successfully taken their brand across borders share their stories, from the challenges they faced to the successes they secured.

• Cross-border agility in an ever-changing economy

• Distribution agreement or on the ground presence? The options available.

• Managing risk and reaping rewards

• Cultural considerations

• Marketing to new markets

• Tips to accessing a brand-new audience

Speaker Profile