Overseas Expansion Panel, Elite Business Live
Going global: risks, rewards and regulations
A fast track to growth or a risky venture? Overseas expansion can be daunting, but with several different routes to market open to businesses – and emerging opportunities across the globe – the rewards can far outweigh the risk. Business leaders who have successfully taken their brand across borders share their stories, from the challenges they faced to the successes they secured.
Cross-border agility in an ever-changing economy
Distribution agreement or on the ground presence? The options available.
Managing risk and reaping rewards
Cultural considerations
Marketing to new markets
Tips to accessing a brand-new audience
